https://skinner360.com/oma-blog daily 0.75 2015-10-04 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1444002591323-AUKNOK901XUNIWLZALPL/oma_blog_detail_1.png OMA BLOG 1. Informal titles and headlines were created to give the blog a more casual, approachable tone. 2. The goal of the blog was to make both myself - as an example of the agency’s succesful internship program - and Shannon seem personable and relatable to a young(er) audience. 3. Links to key internal pages were sprinkled throughout the blog, with the emphasis being on quality (relevancy) vs. quantity. Some played off current trends in the industry, others link to related blogs, and the rest drove traffic to deep pages within the site. https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1444002591323-AUKNOK901XUNIWLZALPL/oma_blog_detail_1.png OMA BLOG 1. Informal titles and headlines were created to give the blog a more casual, approachable tone. 2. The goal of the blog was to make both myself - as an example of the agency’s succesful internship program - and Shannon seem personable and relatable to a young(er) audience. 3. Links to key internal pages were sprinkled throughout the blog, with the emphasis being on quality (relevancy) vs. quantity. Some played off current trends in the industry, others link to related blogs, and the rest drove traffic to deep pages within the site. https://skinner360.com/northstar-travel-media daily 0.75 2018-11-06 https://skinner360.com/northstar-travel-media/2015/10/4/northstar-travel-media monthly 0.5 2019-01-24 https://skinner360.com/northstar-travel-media/2018/11/6/kathleen-roughan monthly 0.5 2018-11-07 https://skinner360.com/northstar-travel-media/2018/11/6/christine-olivas monthly 0.5 2019-01-24 https://skinner360.com/northstar-travel-media/2018/11/6/lindsay-takemoto monthly 0.5 2019-01-24 https://skinner360.com/northstar-travel-media/tag/Supervisor monthly 0.5 https://skinner360.com/northstar-travel-media/tag/Colleague monthly 0.5 https://skinner360.com/northstar-travel-media/tag/Client monthly 0.5 https://skinner360.com/case-studies daily 0.75 2019-08-30 https://skinner360.com/case-studies/gaf-roofing monthly 0.5 2020-11-19 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1569274244651-86NRIL7N96AHCRR3NLOB/Picture2.png CASE STUDIES - GAF Roofing: PPC Optimizations - BEFORE: ‘Contractor Locator’ 1. UX with ‘no results found’ error messaging generated. 2. No content surrounding the search field. 3. LP for both prospecting and remarketing audiences. https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1568668247047-0DPFTVDIZJK02PNVIB1B/gaf-roofing-logo.jpg CASE STUDIES - GAF Roofing: PPC Optimizations Americ https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1569274615385-GQVVUXQNQYRD4IPQH2WV/Picture3.png CASE STUDIES - GAF Roofing: PPC Optimizations - AFTER: ‘How to Find a Contractor’ 1. Required additional step, but with relevant contextual content. 2. Bounce Rate and Exit Rate reductions by 10-20%. 3. Lower-funnel CVR increases of 24%. https://skinner360.com/case-studies/mederma monthly 0.5 2020-09-07 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1599515882678-9YL17ORD11G5NKPGCPMX/q2.png CASE STUDIES - Mederma: Brand Awareness & Lift https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546979138749-8EZ0IYP5J7MFBPHY31XK/MEDRES.png CASE STUDIES - Mederma: Brand Awareness & Lift https://skinner360.com/case-studies/northstar-1 monthly 0.5 2020-09-02 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546982265914-RCTQ94O3FFS35RWO0KO3/strat.png CASE STUDIES - Northstar Travel Media: Event Promo https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546982453994-KRCIG98DFZDXJ1142R8I/nsres.png CASE STUDIES - Northstar Travel Media: Event Promo https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546981574954-RLDKR1JQW4CBKGISKHZ7/targ.png CASE STUDIES - Northstar Travel Media: Event Promo https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546981500384-7XBMHDP31VHJLMR31XQL/ns-h1.png CASE STUDIES - Northstar Travel Media: Event Promo https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546982356559-G1F7IYMSNWITXSDSR8FL/results.png CASE STUDIES - Northstar Travel Media: Event Promo https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546468402704-AMYUV4MFB9SNYW2EFAT8/lp-ex.png CASE STUDIES - Northstar Travel Media: Event Promo https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546981604349-560O33U6VT6XIUH77XSN/snap.png CASE STUDIES - Northstar Travel Media: Event Promo https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546467842170-L7PCRDFRY8STSIXLX424/EMAIL-EX.png CASE STUDIES - Northstar Travel Media: Event Promo https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546982120852-1SCAP5WBOEAE85M8Y251/CHANS.png CASE STUDIES - Northstar Travel Media: Event Promo https://skinner360.com/case-studies/2015/destination-colorado monthly 0.5 2020-09-02 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1540908057791-SO3JSOCNSLO8S1Y5CT9S/DCO.png CASE STUDIES - Destination Colorado: Event Advertorial https://skinner360.com/case-studies/2016/4/10/urban-designarchitecture-arizona-center monthly 0.5 2019-08-08 https://skinner360.com/case-studies/2016/2/2/urban-design-fresh-start monthly 0.5 2019-08-08 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1454391454439-8XQG7N15CQ9RDSBJETPI/freshstart1.jpg CASE STUDIES - Fresh Start: Envision Project Design https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1454391469725-PSAI2Q7HB5O1WNSFDY9B/freshstart2.jpg CASE STUDIES - Fresh Start: Envision Project Design https://skinner360.com/case-studies/2016/3/12/q2h4lphobrvb7g7ybr56vxhz4uiidk monthly 0.5 2019-08-08 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1457815107865-IEVEFGTBOWJ1FNE5B7I0/Blog2_Detail2.png CASE STUDIES - CFR Architects: Brand Guidelines https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1457815114790-F3PH1VG4XOMEHYYFJNF0/Blog2_Detail1.png CASE STUDIES - CFR Architects: Brand Guidelines https://skinner360.com/case-studies/2015/10/5/cable-one-product-page-copy monthly 0.5 2021-09-01 https://skinner360.com/case-studies/2016/3/8/vistancia monthly 0.5 2019-08-08 https://skinner360.com/case-studies/2013/6/3/covenant-house monthly 0.5 2019-08-08 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1536908071176-GPBXHHPYDJIJWZBM90FO/ban2.png CASE STUDIES - Covenant House: Increasing Donor Funds https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1536908071229-7UZMUVD735KTQCDMOEUH/ban1.png CASE STUDIES - Covenant House: Increasing Donor Funds https://skinner360.com/case-studies/2015/visit-arizona monthly 0.5 2019-08-08 https://skinner360.com/case-studies/2015/10/5/off-madison-ave-new-business-proposal monthly 0.5 2020-09-02 https://skinner360.com/case-studies/2015/10/4/off-madison-ave-agency-blog monthly 0.5 2019-08-08 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1444056258469-X9GORRDWHEADLMD4LSKG/Blog1_Detail2.png CASE STUDIES - Internal Marketing: Blog https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1444056258524-9NOIWIQICW7CWQHEVX72/Blog1_Detail1.png CASE STUDIES - Internal Marketing: Blog https://skinner360.com/case-studies/category/Non-Profit monthly 0.5 https://skinner360.com/case-studies/category/Home+%26+Garden monthly 0.5 https://skinner360.com/case-studies/category/Hospitality monthly 0.5 https://skinner360.com/case-studies/category/QBS monthly 0.5 https://skinner360.com/case-studies/category/STRATEGY+%26+PLANNING monthly 0.5 https://skinner360.com/case-studies/category/Retail%2FCPG monthly 0.5 https://skinner360.com/case-studies/category/BRANDING+%26+DESIGN monthly 0.5 https://skinner360.com/case-studies/category/Travel%2FTourism monthly 0.5 https://skinner360.com/case-studies/category/B2B monthly 0.5 https://skinner360.com/case-studies/category/B2C monthly 0.5 https://skinner360.com/case-studies/category/Technology monthly 0.5 https://skinner360.com/case-studies/category/Real+Estate monthly 0.5 https://skinner360.com/case-studies/category/Health%26Wellness monthly 0.5 https://skinner360.com/case-studies/category/Urban+Design monthly 0.5 https://skinner360.com/case-studies/category/CONTENT monthly 0.5 https://skinner360.com/case-studies/category/Manufacturing monthly 0.5 https://skinner360.com/case-studies/tag/PR monthly 0.5 https://skinner360.com/case-studies/tag/PPC monthly 0.5 https://skinner360.com/case-studies/tag/UX monthly 0.5 https://skinner360.com/case-studies/tag/Meetings monthly 0.5 https://skinner360.com/case-studies/tag/Social+Media monthly 0.5 https://skinner360.com/case-studies/tag/Content+Plan monthly 0.5 https://skinner360.com/case-studies/tag/HP monthly 0.5 https://skinner360.com/case-studies/tag/Analytics monthly 0.5 https://skinner360.com/case-studies/tag/Design monthly 0.5 https://skinner360.com/case-studies/tag/Travel monthly 0.5 https://skinner360.com/case-studies/tag/Print monthly 0.5 https://skinner360.com/case-studies/tag/B2B monthly 0.5 https://skinner360.com/case-studies/tag/B2C monthly 0.5 https://skinner360.com/case-studies/tag/Project+Management monthly 0.5 https://skinner360.com/case-studies/tag/Events monthly 0.5 https://skinner360.com/case-studies/tag/Online+Media monthly 0.5 https://skinner360.com/case-studies/tag/Copywriting monthly 0.5 https://skinner360.com/case-studies/tag/Blog monthly 0.5 https://skinner360.com/case-studies/tag/Marketing+Plan monthly 0.5 https://skinner360.com/case-studies/tag/Proposal monthly 0.5 https://skinner360.com/freshstart-images daily 0.75 2017-05-23 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1454391419666-4YXI1IZKGIFCT23ODXKS/image-asset.jpeg FreshStart Images https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1454391419666-4YXI1IZKGIFCT23ODXKS/image-asset.jpeg FreshStart Images https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1454391454439-8XQG7N15CQ9RDSBJETPI/freshstart1.jpg FreshStart Images https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1454391469725-PSAI2Q7HB5O1WNSFDY9B/freshstart2.jpg FreshStart Images https://skinner360.com/home-2 daily 0.75 2018-03-02 https://skinner360.com/home-2/2018/3/2/clients monthly 0.5 2018-06-14 https://skinner360.com/gallerylp daily 0.75 2018-11-06 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1541541894251-9TAK2TSLAKFVAJZ4OARU/image-asset.png lp - Clear CTA Register is the clear CTA, with the secondary button meant to rotate as the event drew nearer. https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1524633186303-NZPFIKCM7RDRG2PMZ402/2.png lp - RESPONSIVE DESIGN A new responsive design allowed users to visit the LP while accessing their email on their phone. https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1524633184679-2HVP9WQAG9I9AEVX8J13/3.png lp - RELEVANT INFO Heavily reduced HP text emphasized both the CTA and the Exhibitor List callout on the left of LP. https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1524633186755-XWLYW2DFZV02BIGIRO5E/1.png lp - Responsive The new Event Microsites were fully responsive, allowing access from all devices. https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1541542112172-1C3IKYSMVODP6AIHDTV3/download+%284%29.png lp - CONSISTENT MESSAGING Email content was consistent with LP and highlighted each event’s top Exhibitors. https://skinner360.com/channels daily 0.75 2019-01-24 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1537455991007-1G8IE51TZ71L2WAXT5I6/free-icons.png FEATURED CASE STUDIES https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1537455991007-1G8IE51TZ71L2WAXT5I6/free-icons.png FEATURED CASE STUDIES https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1548369645681-1J7IURFIKPYX6B2CTGO1/MED.jpg FEATURED CASE STUDIES - MEDERMA Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line. https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1548369698574-KBXB3XKMLPVWSQ8UB9EA/NS1.png FEATURED CASE STUDIES https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1537456069568-MU3O1DK7IFDJWFTCL5P1/Black-Email-PNG.png FEATURED CASE STUDIES https://skinner360.com/strengths daily 0.75 2019-08-08 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1547518946566-7CO3ZI2RPOM13MTQMLF2/1-c.png Strengths - Research 1. Google Search Console 2. SEMRush 3. SEOMoz 4. Sysomos 5. Radian6 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1547518946566-7CO3ZI2RPOM13MTQMLF2/1-c.png Strengths - Research 1. Google Search Console 2. SEMRush 3. SEOMoz 4. Sysomos 5. Radian6 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1547518946650-NCGBL162MCJGTK4XOUFA/2-c.png Strengths - Reach & Communication 1. Salesforce 2. Basecamp 3. Eloqua 4. JIRA 5. ExactTarget https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1547518946189-TQ4LNRYUL9BS0L3819U6/3-c.png Strengths - Media Engagement 1. Google Analytics 2. Google Ads 3. Facebook Ad Manager 4. Adobe CS 5. Google Tag Manager https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1547518946082-A64TNOIW1QLSU9ATQD3L/4-c.png Strengths - KPI Measurement 1. Google Analytics 2. Omniture 3. Google Data Studios 4. Facebook Insights 5. Tableau https://skinner360.com/new-gallery daily 0.75 2019-08-08 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546535593396-W04IWABNJ88DFJQ8ERQ4/CL1.png New Gallery https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546535593396-W04IWABNJ88DFJQ8ERQ4/CL1.png New Gallery https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546535606996-AVSK3JZ76DHXY35MVA1F/CL2.png New Gallery https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546535615737-OLEB4SCBRHOBEVK3MJE6/CL3.png New Gallery https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546535619155-KPVJIEQ16Z3HUISXUOQN/CL4.png New Gallery https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546535624775-XFKWH6N7XB93ILFYT3PI/CL5.png New Gallery https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1546535629857-30SBKPA13L23OILGFQ0D/CL6.png New Gallery https://skinner360.com/portal daily 0.75 2019-12-05 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1565296847469-ZPSZJ0QLN0TP5QRQ7MSN/circle.png A SECOND OPINION: James Skinner Portfolio https://skinner360.com/welcome daily 1.0 2025-02-21 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/0d0e0781-0831-4593-8588-55518353b02f/IMG_6803+%281%29.jpg SKINNER360 - DIGITAL MARKETING PORTFOLIO I’m James Skinner, a digital strategist and analyst with more than a decade of marketing experience. Skinner360.com is my digital portfolio and journal documenting the projects, partnerships, and achievements that have shaped my career and development over the years. My journey has led me to a variety of agency-side and in-house roles building expertise in planning, implementing, and optimizing digital campaigns across email, paid search, social, display, programmatic, and others. I’m passionate about using data to measure and improve the performance of omnichannel tactics best-suited for the business goals of each client. This 360-degree approach has provided tangible results for brands in Healthcare, Hospitality, Real Estate, Tourism, Retail, and more. https://skinner360.com/home daily 0.75 2019-01-24 https://skinner360.com/testimonials-1 daily 0.75 2025-02-26 https://skinner360.com/facts daily 0.75 2023-02-23 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1547281685244-MGQHK4KZVKY241O1K9OG/logo_-arizona-state-university-sun-devils-flaming-devil.png CAREER | Profile https://skinner360.com/contact daily 0.75 2019-11-04 https://skinner360.com/home-1 daily 0.75 2019-01-08 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1507153965832-34SHH4JTS6V5O9BKGLE8/11.png Skinner360 - The Skills and Careers of a Digital Marketing Guru - James Skinner Taking a 360-degree glance at my personal and professional growth. https://images.squarespace-cdn.com/content/v1/573cc03cc2ea51f428cb5dd6/1494428317951-R5DJD7STX2TGR03B66PV/20130731_Trade+100_0202.jpg Skinner360 - The Skills and Careers of a Digital Marketing Guru - A Top 10 Service Here is a description of what makes your company unique. Pellentesque habitant ulcit mori netus et malesuada netus et malesuada. https://images.squarespace-cdn.com/content/v1/573cc03cc2ea51f428cb5dd6/1470092977225-50P98KC41C7C07JVYJV3/image-asset.jpeg Skinner360 - The Skills and Careers of a Digital Marketing Guru - Our Practice Description text. Proin gravida ex id consectetur lobortis. Aliquam ornare, velit vel faucibus dapibus, augue justo ullamcorper turpis. https://skinner360.com/traits daily 0.75 2019-01-11 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1524499709622-PBPTR9WBK3DKNPTAKOMU/soft.png Traits & Skills https://skinner360.com/portfolio daily 0.75 2018-08-23 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1529344376134-7OLD41FJZNP8IGKEA2SU/marketing-infographic.png PROJECTS https://skinner360.com/career-profile daily 0.75 2025-02-21 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1579283794683-NQFY8MCZZP04IGRI95YR/GAF_Logo_jpg.jpg CAREER PROFILE https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1567187160648-N8WY0ZFWGHG5Q6DRFI0Z/download.png CAREER PROFILE https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1568658568023-VG9IOFSSZII8VXRD6MBQ/download+%281%29.jpg CAREER PROFILE https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1568658936799-N5SB3ZTQGI6C23MZUX72/download+%282%29.jpg CAREER PROFILE https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1579284532530-DZKZ27LK3P5JRY0G3IZX/0.jpg CAREER PROFILE https://skinner360.com/featured-work daily 0.75 2019-01-24 https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1548369645681-1J7IURFIKPYX6B2CTGO1/MED.jpg FEATURED | Skinner360 - MEDERMA Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line. https://images.squarespace-cdn.com/content/v1/561153ede4b0edf3da22aabc/1548369698574-KBXB3XKMLPVWSQ8UB9EA/NS1.png FEATURED | Skinner360