JAMES SKINNER | NYC Marketing Professional
I’m James Skinner, a digital strategist and analyst with more than a decade of marketing experience. Skinner360.com is my digital portfolio and journal documenting the projects, partnerships, and achievements that have shaped my career and development over the years.
My journey has led me to a variety of agency-side and in-house roles building expertise in planning, implementing, and optimizing digital campaigns across email, paid search, social, display, programmatic, and others.
I’m passionate about using data to measure and improve the performance of omnichannel tactics best-suited for the business goals of each client. This 360-degree approach has provided tangible results for brands in Healthcare, Hospitality, Real Estate, Tourism, Retail, and more.
“James Skinner was the digital marketing strategist on our account. His analyses of our banner ad creative, targeting and scheduling were always insightful, and his clear, concrete recommendations delivered substantial improvements in our CTR. Moreover, his dedication and personal service were exceptional. A pleasure to work with, James gets my highest recommendation.”