JAMES SKINNER | NYC Marketing Professional
Hi. I’m James Skinner, a marketing strategist and analyst. Skinner360.com is my digital portfolio and journal documenting the projects, partnerships, and achievements that have shaped my professional development and career over the last decade.
In these 10 years, I’ve held agency-side and in-house roles in strategy, account management, and tactical execution across Creative, Content, Paid Media, SEO, Paid Search, Email, User Experience, and more. I am uniquely skilled in understanding the integration between them and leveraging Data and Analytics to reach, build, and understand audiences.
I am passionate about using this 360-degree approach to solve challenges and it has enabled me to provide measurable ROI for brands in industries like Tourism, Hospitality, Health/Wellness, Home & Garden, and eCommerce.
“James Skinner was the digital marketing strategist on our account. His analyses of our banner ad creative, targeting and scheduling were always insightful, and his clear, concrete recommendations delivered substantial improvements in our CTR. Moreover, his dedication and personal service were exceptional. A pleasure to work with, James gets my highest recommendation.”