Analysis of event email marketing campaigns and landing page data provided a clear view into how our audience was engaging with our content; after identifying where users dropped from the funnel, new assets streamlined the lifecycle of event promotion > registration.
Read moreDestination Colorado: Event Advertorial
This advertorial, published in a 2015 issue of Successful Meetings focused on the meetings & conventions industry in Colorado. Using interviews with the key stakeholders, it provided an insight into the growth of a small local organization.
Read moreVisitArizona: Blog
To promote VisitArizona as the authority on travel, our team developed and deployed a cross-channel content strategy. This post, one of the first, focused on the metro’s light rail and the destinations served along the way.
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