Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.
Read moreNorthstar Travel Media: Event Promo
Analysis of event email marketing campaigns and landing page data provided a clear view into how our audience was engaging with our content; after identifying where users dropped from the funnel, new assets streamlined the lifecycle of event promotion > registration.
Read moreCableONE: Site UX/eCommerce Integration
UX and Content to enable mobile users of CableONE to enter sales funnel, previously a desktop-only function. Responsive design served as a transition period prior to the build-out of a full mobile website/app.
Read moreVisitArizona: Blog
To promote VisitArizona as the authority on travel, our team developed and deployed a cross-channel content strategy. This post, one of the first, focused on the metro’s light rail and the destinations served along the way.
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