GAF Roofing is America’s #1 roofing manufacturer; beginning digital marketing initiatives in Q1 2019, its main objective was to drive relevant traffic - contractors and homeowners - to their website and expand awareness of their brand which had been left to contractors previously.
Read moreMederma: Brand Awareness & Lift
Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.
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