GAF Roofing is America’s #1 roofing manufacturer; beginning digital marketing initiatives in Q1 2019, its main objective was to drive relevant traffic - contractors and homeowners - to their website and expand awareness of their brand which had been left to contractors previously.
Read moreNorthstar Travel Media: Event Promo
Analysis of event email marketing campaigns and landing page data provided a clear view into how our audience was engaging with our content; after identifying where users dropped from the funnel, new assets streamlined the lifecycle of event promotion > registration.
Read moreCFR Architects: Brand Guidelines
Claus Rademacher Architects is an architecture and interior design firm in Manhattan that serves an upscale clientele. Through staff interview and audits of existing marketing materials, I developed a short-term strategy to yield quick impact.
Read moreCableONE: Site UX/eCommerce Integration
UX and Content to enable mobile users of CableONE to enter sales funnel, previously a desktop-only function. Responsive design served as a transition period prior to the build-out of a full mobile website/app.
Read moreVistancia: Event Promo
Using a combination of offline and online media, events, and PR, a luxury residential development in the suburbs of Phoenix was able to thrive in the middle of a recession which devastated the real estate industry throughout AZ.
Read moreCovenant House: Increasing Donor Funds
LP and Creative used to design full set of assets across Media, driving donations for Covenant House. Using research conducted by the brand, assets featured statistics and social proof to instill trust and willingness to proceed with the transaction.
Read more