This advertorial, published in a 2015 issue of Successful Meetings focused on the meetings & conventions industry in Colorado. Using interviews with the key stakeholders, it provided an insight into the growth of a small local organization.
Read moreCFR Architects: Brand Guidelines
Claus Rademacher Architects is an architecture and interior design firm in Manhattan that serves an upscale clientele. Through staff interview and audits of existing marketing materials, I developed a short-term strategy to yield quick impact.
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Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.