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James Skinner 360

131 Cory Lane
Elmwood Park, NJ, 07407
(551)2045837
360-degree view of my personal and professional development.

JAMES.SKINNER@ASU.EDU | NYC METRO

James Skinner 360

  • CAREER
  • PROJECTS
  • TESTIMONIALS
  • CONTACT

Destination Colorado: Event Advertorial

July 2, 2015 james skinner

This advertorial, published in a 2015 issue of Successful Meetings focused on the meetings & conventions industry in Colorado. Using interviews with the key stakeholders, it provided an insight into the growth of a small local organization.

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In Travel/Tourism, Hospitality Tags Print, Copywriting, B2C, B2B
1 Comment

CableONE: Site UX/eCommerce Integration

September 1, 2013 james skinner

UX and Content to enable mobile users of CableONE to enter sales funnel, previously a desktop-only function. Responsive design served as a transition period prior to the build-out of a full mobile website/app.

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In Retail/CPG Tags Project Management, Copywriting, Content Plan, UX, Design, B2C, B2B, HP
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Vistancia: Event Promo

June 5, 2013 james skinner

Using a combination of offline and online media, events, and PR, a luxury residential development in the suburbs of Phoenix was able to thrive in the middle of a recession which devastated the real estate industry throughout AZ.

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In Real Estate Tags Project Management, PR, Events, Online Media, Design, Copywriting, B2C
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VisitArizona: Blog

September 28, 2012 james skinner

To promote VisitArizona as the authority on travel, our team developed and deployed a cross-channel content strategy. This post, one of the first, focused on the metro’s light rail and the destinations served along the way.

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In Hospitality, Travel/Tourism Tags Project Management, Copywriting, Content Plan, B2C, Blog, B2B, HP
2 Comments

Proposal Writing: New Business

September 1, 2012 james skinner

I led the creation of a proposal for marketing services in response to a brand within the technology/IT industry. I collaborated with subject matter experts and then combined that content into a cohesive strategic story. 

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In Technology Tags Proposal, B2B, Copywriting
1 Comment
CASE STUDIES
B2B, B2C, Health&Wellness
Mederma: Brand Awareness & Lift
B2B, B2C, Health&Wellness
B2B, B2C, Health&Wellness
Hospitality, Travel/Tourism
Northstar Travel Media: Event Promo
Hospitality, Travel/Tourism
Hospitality, Travel/Tourism
Retail/CPG
CableONE: Site UX/eCommerce Integration
Retail/CPG
Retail/CPG