Using a combination of offline and online media, events, and PR, a luxury residential development in the suburbs of Phoenix was able to thrive in the middle of a recession which devastated the real estate industry throughout AZ.
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JAMES.SKINNER@ASU.EDU | NYC METRO
Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.