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James Skinner 360

131 Cory Lane
Elmwood Park, NJ, 07407
(551)2045837
360-degree view of my personal and professional development.

JAMES.SKINNER@ASU.EDU | NYC METRO

James Skinner 360

  • CAREER
  • PROJECTS
  • TESTIMONIALS
  • CONTACT

Mederma: Brand Awareness & Lift

May 1, 2017 james skinner

Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.

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In B2B, B2C, Health&Wellness Tags Project Management, Analytics, Online Media, Social Media, HP
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Vistancia: Event Promo

June 5, 2013 james skinner

Using a combination of offline and online media, events, and PR, a luxury residential development in the suburbs of Phoenix was able to thrive in the middle of a recession which devastated the real estate industry throughout AZ.

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In Real Estate Tags Project Management, PR, Events, Online Media, Design, Copywriting, B2C
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Covenant House: Increasing Donor Funds

June 3, 2013 james skinner

LP and Creative used to design full set of assets across Media, driving donations for Covenant House. Using research conducted by the brand, assets featured statistics and social proof to instill trust and willingness to proceed with the transaction.

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In B2C, Non-Profit Tags Design, Online Media, Project Management, Social Media, Analytics
CASE STUDIES
B2B, B2C, Health&Wellness
Mederma: Brand Awareness & Lift
B2B, B2C, Health&Wellness
B2B, B2C, Health&Wellness
Hospitality, Travel/Tourism
Northstar Travel Media: Event Promo
Hospitality, Travel/Tourism
Hospitality, Travel/Tourism
Retail/CPG
CableONE: Site UX/eCommerce Integration
Retail/CPG
Retail/CPG