CASE STUDY | Covenant House
INCREASING YEAR-ROUND AND CAMPAIGN DONATIONS.
CLIENT: Covenant House
INDUSTRY: Non-Profit
AUDIENCE: Donors
OVERVIEW | Strategy
1. CREATIVE: Banners were designed using approved copy and with the brand’s guidelines for fonts, etc. Research was used to make the message as engaging as possible and once the final assets were ready, they were resized and launched across Display, Social, and GDN.
2. LP: To increase donations, a new LP was designed that focused on the immediate benefits of a specific dollar amount. Prior, amounts were not pre-selected. Additionally, features like social sharing were added as research indicated a 40% increase in likelihood to donate if involved in the brand on social.