Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.
Read moreCovenant House: Increasing Donor Funds
LP and Creative used to design full set of assets across Media, driving donations for Covenant House. Using research conducted by the brand, assets featured statistics and social proof to instill trust and willingness to proceed with the transaction.
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