GAF Roofing is America’s #1 roofing manufacturer; beginning digital marketing initiatives in Q1 2019, its main objective was to drive relevant traffic - contractors and homeowners - to their website and expand awareness of their brand which had been left to contractors previously.
Read moreNorthstar Travel Media: Event Promo
Analysis of event email marketing campaigns and landing page data provided a clear view into how our audience was engaging with our content; after identifying where users dropped from the funnel, new assets streamlined the lifecycle of event promotion > registration.
Read moreDestination Colorado: Event Advertorial
This advertorial, published in a 2015 issue of Successful Meetings focused on the meetings & conventions industry in Colorado. Using interviews with the key stakeholders, it provided an insight into the growth of a small local organization.
Read moreCFR Architects: Brand Guidelines
Claus Rademacher Architects is an architecture and interior design firm in Manhattan that serves an upscale clientele. Through staff interview and audits of existing marketing materials, I developed a short-term strategy to yield quick impact.
Read moreCableONE: Site UX/eCommerce Integration
UX and Content to enable mobile users of CableONE to enter sales funnel, previously a desktop-only function. Responsive design served as a transition period prior to the build-out of a full mobile website/app.
Read moreVisitArizona: Blog
To promote VisitArizona as the authority on travel, our team developed and deployed a cross-channel content strategy. This post, one of the first, focused on the metro’s light rail and the destinations served along the way.
Read moreProposal Writing: New Business
I led the creation of a proposal for marketing services in response to a brand within the technology/IT industry. I collaborated with subject matter experts and then combined that content into a cohesive strategic story.
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