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Elmwood Park, NJ, 07407
(551)2045837
360-degree view of my personal and professional development.
JAMES.SKINNER@ASU.EDU | NYC METRO
lp
JAMES.SKINNER@ASU.EDU | NYC METRO
RESPONSIVE DESIGN
A new responsive design allowed users to visit the LP while accessing their email on their phone.
RELEVANT INFO
Heavily reduced HP text emphasized both the CTA and the Exhibitor List callout on the left of LP.
CONSISTENT MESSAGING
Email content was consistent with LP and highlighted each event’s top Exhibitors.
Analysis of event email marketing campaigns and landing page data provided a clear view into how our audience was engaging with our content; after identifying where users dropped from the funnel, new assets streamlined the lifecycle of event promotion > registration.
UX and Content to enable mobile users of CableONE to enter sales funnel, previously a desktop-only function. Responsive design served as a transition period prior to the build-out of a full mobile website/app.
Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.