131 Cory Lane
Elmwood Park, NJ, 07407
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360-degree view of my personal and professional development.
JAMES.SKINNER@ASU.EDU | NYC METRO
OMA BLOG
JAMES.SKINNER@ASU.EDU | NYC METRO
1. Informal titles and headlines were created to give the blog a more casual, approachable tone.
2. The goal of the blog was to make both myself - as an example of the agency’s succesful internship program - and Shannon seem personable and relatable to a young(er) audience.
3. Links to key internal pages were sprinkled throughout the blog, with the emphasis being on quality (relevancy) vs. quantity. Some played off current trends in the industry, others link to related blogs, and the rest drove traffic to deep pages within the site.
Analysis of event email marketing campaigns and landing page data provided a clear view into how our audience was engaging with our content; after identifying where users dropped from the funnel, new assets streamlined the lifecycle of event promotion > registration.
UX and Content to enable mobile users of CableONE to enter sales funnel, previously a desktop-only function. Responsive design served as a transition period prior to the build-out of a full mobile website/app.
Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.