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JAMES.SKINNER@ASU.EDU | NYC METRO
Strengths
JAMES.SKINNER@ASU.EDU | NYC METRO
Research
1. Google Search Console
2. SEMRush
3. SEOMoz
4. Sysomos
5. Radian6
Reach & Communication
1. Salesforce
2. Basecamp
3. Eloqua
4. JIRA
5. ExactTarget
Media Engagement
1. Google Analytics
2. Google Ads
3. Facebook Ad Manager
4. Adobe CS
5. Google Tag Manager
KPI Measurement
1. Google Analytics
2. Omniture
3. Google Data Studios
4. Facebook Insights
5. Tableau
Analysis of event email marketing campaigns and landing page data provided a clear view into how our audience was engaging with our content; after identifying where users dropped from the funnel, new assets streamlined the lifecycle of event promotion > registration.
UX and Content to enable mobile users of CableONE to enter sales funnel, previously a desktop-only function. Responsive design served as a transition period prior to the build-out of a full mobile website/app.
Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.