This envision project, designed for THISCouldBEPHX.com, focuses on the Arizona Center. Since its opening in 1990, the Center has experienced ups and downs as it has struggled to find its place within the downtown retail scene. Features proposed site plan and land use recommendations.

In looking at downtown Phoenix, it's hard to imagine what it could possibly look like if new development and smart infill connected the currently isolated creative businesses scattered throughout its boundaries. This project showed how the creative use of vacant land could create a synergistic and thriving urban environment.