“James is well-suited for a wide range of digital strategy and client management positions. His investment in client interests, ability to balance priorities, and depth of digital knowledge make him an invaluable, reliable colleague. His talent lies in an ability to align strategic media planning and creative execution with the business objectives of his client. James is undoubtedly a data-driven, creative individual with a high level of integrity and care for his clients.”
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Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.