“I was highly impressed with James' ability to analyze a particular situation and then clearly and persuasively articulate a solution or analysis. An excellent writer and persuasive thinker, James was skilled beyond his years in developing a variety of documents.
While many client services personnel struggle to grasp the intricacies of interactive projects, James had an intuitive understanding, moving past the complexity to provide clear, thorough direction to internal teams - and clients.”
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Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.