I led the creation of a proposal for marketing services in response to a brand within the technology/IT industry. I collaborated with subject matter experts and then combined that content into a cohesive strategic story.
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JAMES.SKINNER@ASU.EDU | NYC METRO
Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.