GAF Roofing is America’s #1 roofing manufacturer; beginning digital marketing initiatives in Q1 2019, its main objective was to drive relevant traffic - contractors and homeowners - to their website and expand awareness of their brand which had been left to contractors previously.
Read moreMederma: Brand Awareness & Lift
Defining and measuring 'Brand Awareness' beyond CTR for the popular skincare line; using metrics like In-View Rate for Paid Media, and search trend data from Google Search Console, we provided clear increases in both initial awareness and lift.
Read moreNorthstar Travel Media: Event Promo
Analysis of event email marketing campaigns and landing page data provided a clear view into how our audience was engaging with our content; after identifying where users dropped from the funnel, new assets streamlined the lifecycle of event promotion > registration.
Read moreDestination Colorado: Event Advertorial
This advertorial, published in a 2015 issue of Successful Meetings focused on the meetings & conventions industry in Colorado. Using interviews with the key stakeholders, it provided an insight into the growth of a small local organization.
Read moreAZ Center: Envision Project Design
This envision project, designed for THISCouldBEPHX.com, focuses on the Arizona Center. Since its opening in 1990, the Center has experienced ups and downs as it has struggled to find its place within the downtown retail scene. Features proposed site plan and land use recommendations.
Read moreFresh Start: Envision Project Design
In looking at downtown Phoenix, it's hard to imagine what it could possibly look like if new development and smart infill connected the currently isolated creative businesses scattered throughout its boundaries. This project showed how the creative use of vacant land could create a synergistic and thriving urban environment.
Read moreCFR Architects: Brand Guidelines
Claus Rademacher Architects is an architecture and interior design firm in Manhattan that serves an upscale clientele. Through staff interview and audits of existing marketing materials, I developed a short-term strategy to yield quick impact.
Read moreCableONE: Site UX/eCommerce Integration
UX and Content to enable mobile users of CableONE to enter sales funnel, previously a desktop-only function. Responsive design served as a transition period prior to the build-out of a full mobile website/app.
Read moreVistancia: Event Promo
Using a combination of offline and online media, events, and PR, a luxury residential development in the suburbs of Phoenix was able to thrive in the middle of a recession which devastated the real estate industry throughout AZ.
Read moreCovenant House: Increasing Donor Funds
LP and Creative used to design full set of assets across Media, driving donations for Covenant House. Using research conducted by the brand, assets featured statistics and social proof to instill trust and willingness to proceed with the transaction.
Read moreVisitArizona: Blog
To promote VisitArizona as the authority on travel, our team developed and deployed a cross-channel content strategy. This post, one of the first, focused on the metro’s light rail and the destinations served along the way.
Read moreProposal Writing: New Business
I led the creation of a proposal for marketing services in response to a brand within the technology/IT industry. I collaborated with subject matter experts and then combined that content into a cohesive strategic story.
Read moreInternal Marketing: Blog
This blog post was written just two months after college graduation; but, it went on to receive the highest number of visits of all 2011 blogs.
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